I am by nature generally an optimistic person – I think you have to be, when you run your own business, as there’s no-one else to buck you up when things are slow. But even my optimism is being tested by the pace of sales of Edward’s adventures (“Suspicious Activity: The Adventures of an MLRO” – now available on Amazon for e-readers). I didn’t expect to retire on the proceeds, but two sales in a fortnight is sluggish, nay, quasi-comatose, and so I have disciplined myself not to check the online sales reports more than once a day.
As well as optimism, self-employment demands responsibility: if my book is not selling, the only person I can blame is myself. I know from lovely feedback from readers of “Money Laundering Bulletin” that Edward himself is a popular chap, so it’s not the content. (OK, so the adventures of an MLRO may not have a huge readership, but surely more than two?) And I think the problem is publicity: I’m just not very good at it. (For instance, I keep forgetting to tell people about this blog…) So I need to crank up the promotional machine to get Edward out there. Any ideas gratefully received.